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Enquirer Consulting Group / Prepared for Menarini Asia-Pacific
August 2026

You asked for the angle.
Here is the other one.

You asked for the story angle in March. This is the other half of the group: what the consulting arm actually builds for a regional commercialization partner, written out rather than summarized.
DesignBuildRunHand over
BUILDRUNOWN
Enquirer AI is the outbound engine of Enquirer Consulting Group
What we see

A regional partner's real market is the asset owner.

01
A commercialization business is a route to market for medicines and consumer health brands that do not have one in the region.
02
Which makes the buyer a company outside Asia holding an approved or nearly approved product and no presence in the markets you cover.
03
That group is not a list anybody can buy. It is identified by asset, by approval stage and by the absence of a regional partner.
04
The decision sits with business development, with international or emerging markets, and with whoever owns the number. Three seats, and rarely the same title twice.
05
Roughly fifty novel medicines clear the United States regulator each year, before the far larger set already approved and quietly looking for Asia.
06
Every one of those is a partnering conversation that somebody has to start first.
Conferences reach the companies that came to the conference. The rest of the market is not uninterested, it is unaware.
Prepared for Menarini Asia-Pacific
Where this goes

From inbound partnering to a named pipeline.

Today
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In this market, partnering conversations arrive through conferences, bankers and existing relationships.
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A company with the right asset and no regional partner stays invisible until it appears on a stage.
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Coverage is capped by how many meetings any business development team can physically take.
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At most firms in this category, a no this year is rarely revisited on a schedule, and assets move fast.
In the first weeks and months
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A named list of asset owners by therapy area, approval stage and current regional coverage.
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A researched approach to the business development and international leads inside each one, in your name.
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Positive replies routed to your team the same day, with the person, the company and the asset.
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A revisit cycle so a company that was not ready last year gets asked again the moment it is.
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The whole unit handed to your own people at the end.
Enquirer Consulting Group
How the engagement works

Build. Run. Own.

01 / BUILD

Build

We design, staff and stand up the complete unit. The named-account data, the messaging, the outbound engine, the automation and the reporting.

02 / RUN

Run

We run it in market for a fixed four months and prove it on real booked meetings, not slides. First conversations land early.

03 / OWN

Own

We hand over the playbook, the tooling, the dashboards and a trained operator. You own the engine.

One contractor, a network of specialists. One point of contact, and you never manage a stack of tools or freelancers.
We build it, run it in market, then hand you the keys
What we build for Menarini Asia-Pacific

Three builds, one unit.

The asset owner map

Companies holding approved or late stage products without a regional route, mapped by therapy area and by the person who owns partnering. Built once, maintained while we run it.

The outbound unit

A researched message to each named person, sent in your name and reviewed by a human before it goes. Regulated category tone, no clinical claims, no template smell.

The handover

Playbook, tooling, dashboards and a trained operator. After the fixed engagement, the unit belongs to you.

Nothing in your existing commercial organization changes. This sits in front of it and fills the partnering funnel.
Enquirer Consulting Group
The engine, in plain terms

Every message, written for one real person.

01

Target

We name the companies holding an asset with no regional route, and the business development seat inside each one, before a single message goes out.

02

Personalize

AI reads each profile and writes a unique message. No templates.

03

Hand off warm

A positive reply pings you and your operator with the prospect and a way to reach them.

04

You take it from there

You take pre-qualified conversations. The engine handles everything before it.

Research-led and human-reviewed. Every message is on-brand, and most of the volume runs on capacity we operate, not only your account.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Why this fits a regional commercialization partner

The market is countable. That is the opportunity.

01

A finite buyer set

Asset owners without an Asian route are a few thousand companies worldwide, not a mass market. Every one of them can be named and approached deliberately.

02

Review is the product

Nothing clinical is claimed and nothing sends unreviewed. In a regulated category the human review step is the reason this works, not an overhead on top of it.

03

You own it at the end

A fixed four month build and run, then the playbook, the tooling and a trained operator are yours.

Enquirer Consulting Group
Proof, in the field

Numbers from live campaigns, not projections.

Tim Rath
Chief Operating Officer, Innovative Radiology
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
$10M+
New business sold for clients.
3,500+
Qualified conversations generated.
100,000+
Decision makers reached for clients.
Fixed engagement, then you own it.
Why ECG

You own it at the end. That is the difference.

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Without building an outbound team from scratch.
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Without a permanent agency on retainer forever.
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Without a stack of tools and freelancers to manage.
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Without lock-in. You own the engine, including the operator who runs it.
A freelancer sends emails. An agency rents you reps. A consultancy hands you a slide deck. We design the engine, staff it, run it, prove it on real meetings, then hand you the keys.
Enquirer Consulting Group
How we start

Stand up fast. Prove it. Then scale.

Stand up

Build

The named-account data, the messaging, the engine and the dashboard. Day-one capacity from warmed assets and managed seats.

Prove

The test

Run against the KPIs we agree up front. First meetings on the calendar early.

Scale

Ramp

Once the numbers hold, ramp the seats and breadth to the volume you want.

Own

Hand over

Playbook, tooling, dashboards and a trained operator. The engine is yours.

Onboarding sets the targeting and the voice first, so the outreach lands warmer every week.
Enquirer Consulting Group
Next step

Let's see if the mechanism fits.

  1. A short call with Matthew, 20 minutes, at a time that works for you.
  2. Matthew brings the named accounts and the exact people we would start with. You tell us if the list is right.
  3. If it fits, we agree the scope and a start date. If not, you keep the read.
Reply with two or three times that suit and we will work around you and your team.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Enquirer Consulting Group

We build it, run it in market, then hand you the keys.

Matthew Marani   /   matthew@enquirerconsulting.com   /   calendly.com/enquirer/review
Enquirer AI is the outbound engine of Enquirer Consulting Group. Prepared for Menarini Asia-Pacific.